Today's digital marketers work at the intersection of creativity, planning, and technology. Not only do they create tech-driven marketing strategies, but – because of their ability to glean insights from real-time data – they also help drive business and product innovation. Digital marketing can be incredibly useful in a wide variety of careers. From business and entrepreneurship, to journalism and advertising, the digital marketing skill set will teach you how to effectively channel your message online using modern tools and best practices.
Example project you may work on
Your client is a social enterprise in South Africa committed to transforming the quality of life of individuals living with moderate to severe disabilities. They design, manufacture and supply posture support wheelchairs, mobility equipment, and positioning devices to people living in poverty and/or in rural areas. They have traditionally relied on old-school techniques for fundraising. Working in groups, your task is to conceptualise and implement a digital marketing strategy and campaign to drum up support and funding for this social enterprise.
What I love about marketing is how fast it evolves. It is both timeless and timely. And terrifying in its power to shape the trajectory of our collective futures now. This program will give students the comfort and confidence of where they stand within the broad map of digital marketing practice today, and provide a springboard to begin a thriving career.
iX Winter is an intensive learning experience designed to help you make the most of your winter break.
For the first week, you'll focus primarily on picking up new industry-relevant skills at a rapid pace. The second week, following a weekend break, will focus primarily on a social impact project that you can add to your resume and discuss in job interviews.
Unlike many other online programs, you'll have support from your teachers and teaching assistants throughout the day so you're never stuck on a problem for too long.
"iXperience was a one-of-a-kind learning immersion. I gained experience and knowledge in ways I never had before. I can now say that I have incredible new skills and have used what I learned to make an impact at a startup company in Cape Town."
I had no idea what digital marketing even meant at the beginning of this course, and now I am performing backlink and site audits for Accenture and feel like I have gained a wealth of information that I plan on using in my work for my company, OODA Loop. I would not offer to do SEM/SEO for this company if I did not feel confident on the topic.
This program has helped me grow to be a great digital marketer even within a few weeks. I am confident in my abilities within this field and I owe it all to them.
This is the education you didn't even realize you needed. The amount of industry level learning you do is beyond anything you would get in a standard classroom setting.
I really enjoyed the material we covered in the Digital Marketing class. The in class discussions were extremely informative and I loved learning from my classmates in addition to the teaching team!
I definitely didn't understand the scope of digital marketing until I started this class and I loved learning all these new methods and techniques. Even though I am not in marketing, I'm certain the skills I am learning will help me in the future.
January 4 - 15, 2021.
Classes Monday - Friday, 12pm-2pm EST.
Daily homework, which should take about 2-4 hours.
October 22 - Early Decision: Highest chance of admission.
November 24 - Regular Decision: Admission to talented candidates.
December 28 - Late Deadline: Admission only to exceptional candidates.